Businesses with their own app (or building one) that need real downloads, not just being published in the store with nobody finding it.
Publishing an app on Google Play or the App Store doesn't make it visible on its own: inside the store, millions of apps compete for the same searches. ASO (App Store Optimization) works similarly to SEO but with its own factors: title, description, screenshots, and above all, the ratings your app already has.
Written and verified by Cristian Romero, founder of SeoClaro — 10+ years of SEO experience.
What's included
Store listing optimization (ASO)
Title, description, screenshots, and keywords for your Google Play or App Store listing.
Website content that drives to the app
Pages and content on your site that explain your app and link directly to the download.
Brand SEO
So people searching for your app's or business's name find you first, not a generic listing.
App development or improvement
If you need to build the app from scratch or improve it, we do that too.
Frequently asked questions
What is ASO and how is it different from SEO?
ASO (App Store Optimization) is the equivalent of SEO but inside app stores: title, description, screenshots, and ratings, instead of web content and links.
Do reviews affect how my app ranks in the store?
Yes, quite a bit: an app with good ratings and responses to comments usually ranks better than a similar one with barely any reviews.
Do I need a website in addition to the store listing?
It helps a lot: a website that explains the app and links directly to the download captures traffic that would never arrive just by searching inside the store.
How long until ASO improvements show results?
Listing changes can show up within weeks, but building a solid volume of downloads and reviews, like any ranking effort, takes longer.
How we work
Current listing audit
We review how your app currently appears in the store.
ASO optimization
We improve title, description, and keywords on the listing.
Supporting website content
We create pages that link to and explain your app.
Download tracking
We measure the real effect on downloads month by month.
A well-built app that's hard to find won't generate downloads. Visibility work matters as much as building the app itself.
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