Businesses that sell products or services online and want more purchases or bookings from Google, not just more traffic to the homepage.
It's common for a blog or informational page to get good traffic while the product or service page — the one that actually generates revenue — barely gets visited. These are two different kinds of SEO: one attracts people still researching, the other attracts people ready to buy. If you only work on the first, you get traffic but not sales.
Written and verified by Cristian Romero, founder of SeoClaro — 10+ years of SEO experience.
What's included
SEO for product/service pages
The pages where the purchase or booking happens, optimized to show up when someone is ready to buy.
Reducing purchase friction
We review speed and steps of the checkout or booking process.
Transactional-intent content
Content aimed at searches from people who are ready to buy, not just researching.
Custom sales software
If you need to improve the sales process itself (cart, bookings, POS), we build it.
Frequently asked questions
I get a lot of blog traffic but few sales, why?
Because the blog usually attracts people still researching, not people ready to buy. These are different searches: you also need to work the product or service pages for purchase-intent searches.
What is a transactional-intent search?
A search from someone who has already decided to act: "buy X", "hire X in [city]", "price of X", instead of "what is X" or "how does X work".
Does better SEO help if the checkout process is slow or confusing?
Not entirely: if you get more people to the purchase page but the process has too many steps or is slow, you'll keep losing sales at the last stretch.
Do I need informational content if my goal is to sell?
Yes, but with a different role: it attracts and builds trust before the purchase, it doesn't replace the product or service pages that actually convert.
How we work
Sales page audit
We see how your product/service pages currently rank.
Product/service optimization
We improve the pages where the purchase decision happens.
Transactional content
We target searches from people ready to buy.
Sales tracking
We measure the real impact on sales, not just traffic.
SEO for selling isn't the same as SEO for informing. Many sites get good traffic to content, but their sales pages barely get visited — that's where the work needs to start.
You might also be interested in
Let's talk.
First consultation is free.
30 minutes, no strings attached. I'll tell you exactly what's holding your SEO back and what I'd do to fix it.