Businesses investing in Google Ads or Meta Ads that want to reduce cost per customer, without depending 100% on ad spend for visibility.
In Google Ads, cost per click doesn't only depend on your bid: a relevant, fast landing page lowers what you pay for the same ad (the so-called Quality Score). Improving the technical SEO of those pages doesn't just add free organic traffic, it also makes the advertising you're already paying for cheaper.
Written and verified by Cristian Romero, founder of SeoClaro — 10+ years of SEO experience.
What's included
Ad dependency audit
We see what share of your traffic and contacts depends only on paid, and where you can gain organic ground.
SEO for your top ad spend searches
We rank organically the searches where you spend the most on ads.
More efficient landing pages
We improve the pages your ads land on so they convert more for the same spend.
Combined SEO + Ads tracking
We measure the combined effect: lower cost per contact as your SEO grows.
Frequently asked questions
How does SEO affect the cost of my Google Ads?
A faster, more relevant landing page improves the Quality Score Google uses to calculate your cost per click: the same position can end up cheaper without touching your bid.
Should I drop ads as soon as I start ranking in SEO?
Not all at once: the usual approach is to gradually reduce spend on searches where you already rank organically, while keeping Ads where you don't reach yet.
Which searches make the most sense to prioritize for SEO over ad spend?
The ones already generating the most monthly ad spend: that's where winning them organically saves you the most, compared to low-volume one-off searches.
Do SEO and Ads compete with each other or complement each other?
They complement each other: while SEO matures, Ads keeps up immediate visibility; as SEO gains ground, the same Ads budget performs better on the searches that remain.
How we work
Ad spend audit
We analyze which searches you depend on paid for.
SEO for priority searches
We work on earning organically what you pay for today.
Landing page optimization
We improve conversion without increasing spend.
Cost-per-contact tracking
We measure how cost drops as SEO grows.
Many businesses pay every month to show up for searches they could win organically. The more SEO you gain, the less you need to pay for the same result.
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Let's talk.
First consultation is free.
30 minutes, no strings attached. I'll tell you exactly what's holding your SEO back and what I'd do to fix it.